Case Study: SME - IPO Management
Background:
A company started by two people who were laborers in the furniture industry on a small scale and has grown today to compete with industry leaders. The company, in order to further expand its footprints is in need of funds to modernize and augment its manufacturing setup.
Approach:
SAHAY Methodology - Study – Assess – Head-to-Head Discussion – Action – Yield
Key Tasks pertaining to SME IPO:
1. Organization Pitch Deck Preparation
2. Information Memorandum
3. Budgeting to assess fund requirements
4. Charting of the long-term growth plan
5. Aids in Future Financial Projects
6. Contribution to Valuation along with CA, Merchant Bankers, etc.
7. Contribution to Drafting of Red Herring Prospectus for the drafting of business strategy
8. Press Meets – Presentation and Q&A Handling 9. Post subscription – support and implement the planned strategy for the company.
Ancillary Tasks pre-IPO:
1. Setting up Processes
2. Holding up discussions with Key Management Personnel to understand current issues and challenges
3. Ensuring positive PR and improved marketing communication
4. Sensitizing the staff for the IPO to prevent any untoward incidences.
5. Resolving disputes on production lines if any at all
6. Designing a Performance Management System to ensure people fall in line We are doing the same for an educational institution, a pharmaceutical company as well as another stationery manufacturing company.