Background:

An Infrastructure company in Gujarat, they are widely recognized as Ahmedabad's leading Ready-Mix Concrete (RMC) manufacturer. With multiple plants and a diverse range of equipment, they specialize in providing high-quality concrete production, with a strong focus on systematic processes, product quality, technology, innovation, and exceptional customer service. Their team of approximately 500 dedicated members is committed to delivering excellence in every aspect of their operations.

 

Challenges:

The company had to deal with a lot of difficulties when the Covid pandemic hit, the economy slowed down, and the lockdown crisis affected the entire industry.

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Our Approach:

• Successfully established backward integration into Stone Crushing Quarry operations.

• Carried out a successful rebranding effort with the tagline "Ye Naya Hindustan Hai".

• Introduced Credit and Collection Policy for improved financial management.

• Implemented a Performance Management System to enhance operational efficiency.

• Engaged in Digital Branding and Transformation efforts to adapt to the changing market landscape.

• Expanded business by introducing new products, such as special concrete, to boost profitability.

• Conducted Learning and Development Activities for the Board to enhance skill sets.

• Emphasized data-driven decisions by driving analytics and data usage within the organization.

• Ventured into Diaphragm Wall Construction and Civil Works through forward integration.

• Created impactful taglines for the business - "Construction ki Shaan" and positioned as "Amdavad’s No.1 RMC".

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Results:

• The company achieved remarkable results through strategic initiatives:

• Expanded the number of plants from 4 to 8, with further expansion in progress.

• Increased market share from 18% to over 20%.

• Achieved a 50% increase in turnover in the first year and a remarkable 100% increase in the second year.

• Experienced the fastest growth rate among Indian RMC industry players.

• Expanded the team from 300 to 500+ members.

• Increased machine count from 1 to 5 within a span of 2 years.